Maximizing Yield
The Maximizing Yield session was an industry-expert led panel that focused on how to maximize yield within the casino setting specifically using innovative technology.
The session started with a Blackjack example presented by Alidad Tash where he discussed table minimums and how it relates to hands per hour and the patron experience.
After discussion over data collection, RFIDs, video analytics, and how yielding is a crucial part of table game operations, Brad Waldron provided some insight into Crown Melbourne and some of the strategies they use interally to manage their table games.
Moderator:
- Ari Mizrach, SVP of Operations & Casino Strategy at Tangam Systems
Panelists:
- Alidad Tash, Senior Vice President of Gaming & Strategy at 2NT8 Ltd
- Brad Waldron, Group Head of Table Game Optimization at Crown Resorts
- Varun Nayak, SVP of Gaming Strategy at Tangam Systems
Alidad's Introductory Yielding Presentation
RFID vs Video Analytics
Yielding & Data
Biggest Sin in Yielding
Price & Product
Influence of Product Placement on Yielding
Biggest Challenge facing Casinos & how to Address it
This series of videos was from the second annual ASEAN Gaming Summit in Manila, Philippines from March 20-22, 2018. The theme for the summit was Tech Trends, Convergence, Strategy, ROI and many of the educational sessions focused on emerging trends and disruptive technologies.
If you have any questions about the panel, the content presented or about yield management, please contact us. If you would like to learn more about yielding management, check out some of Tangam’s available resources such as the blog and Tangam Academy.
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What Clients Say About Us
Caesars Entertainment
Melissa Price
SVP of Corporate Gaming
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Sycuan Casino Resort
Sierra Weyer
Director of Enterprise Analytics
“During our initial trial, it was amazing to see how quickly we were able to get to the answers in our data through the lens of SODA. This truly made analytics available to anyone - with intelligent recommendations, intuitive visualizations and seamless drill-downs. We are equally excited about the product roadmap over the coming months.”
Mohegan Sun
Jeff Hamilton
President and General Manager at Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Sycuan Casino Resort
Douglas Vogelei
Senior Vice President of Casino Operations
"Sycuan is dedicated to providing an enhanced gaming experience for our patrons. By deploying powerful prescriptive analytics tools such as TYM and SODA, our operations and analytics teams are able to get data-driven insights at the right times to drive value to our business."
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
Mohegan Sun
Kevin Lowry
Vice President and CFO
“We’d like to thank the exceptional team at Tangam Systems for what has been a very successful implementation that we undertook together. We immediately saw positive returns and an improved guest experience. Our team is very much looking forward to continue leveraging Tangam and all it has to offer from a floor optimization standpoint.”
What Clients Say About Us
Caesars Entertainment
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Melissa Price
SVP of Corporate Gaming
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Sycuan Casino Resort
“During our initial trial, it was amazing to see how quickly we were able to get to the answers in our data through the lens of SODA. This truly made analytics available to anyone - with intelligent recommendations, intuitive visualizations and seamless drill-downs. We are equally excited about the product roadmap over the coming months.”
Sierra Weyer
Director of Enterprise Analytics
Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Jeff Hamilton
President and General Manager at Mohegan Sun
Sycuan Casino Resort
"Sycuan is dedicated to providing an enhanced gaming experience for our patrons. By deploying powerful prescriptive analytics tools such as TYM and SODA, our operations and analytics teams are able to get data-driven insights at the right times to drive value to our business."
Douglas Vogelei
Senior Vice President of Casino Operations
The Star - Sydney
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
David Croft
General Manager Product & Strategy
Mohegan Sun
“We’d like to thank the exceptional team at Tangam Systems for what has been a very successful implementation that we undertook together. We immediately saw positive returns and an improved guest experience. Our team is very much looking forward to continue leveraging Tangam and all it has to offer from a floor optimization standpoint.”
Kevin Lowry
Vice President and CFO
