Tangam Systems Enhances Caesars Entertainment Gaming Experience with Real-Time Data That Forecasts Table Game Trends
Software Program Can Optimize Guest Experience by Predicting Player Demand, Staffing Needs on Casino Floor, Table Spreads and Pricing
WATERLOO, CANADA - May 8, 2019 – Tangam Systems, the global leader in gaming optimization and business intelligence software is helping Caesars Entertainment, the world’s most diversified gaming and entertainment provider identify gaming trends among its table games. By utilizing the software program “Table Games Yield Management" (TYM), properties can optimize the guest experience by forecasting player demand, staffing needs on the casino floor, table spreads and pricing.
“We’re thrilled to partner with Caesars Entertainment, whose forward-thinking leadership has already proven how data analytics can be successfully applied to all aspects of the business to guide strategy, operations and innovation,” stated Maulin Gandhi, President of Tangam Systems. “Our award-winning software and business support are a natural fit in the Caesars analytics ecosystem.”
Earlier this year, Caesars Entertainment launched a multi-property pilot program across its empire to see how real-time data can further maximize its gaming offerings. Since implementation, Caesars has seen a significant decrease in the time it takes to make business decisions on the casino floor and discovers ways to better align product offerings with customer needs.
“The value of our customer experience at our properties is priceless,” said Melissa Price, SVP of Corporate Gaming at Caesars Entertainment. “The real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Recognized as the thought leader in Table Games Optimization, Tangam’s software is a market leading platform that automatically analyzes gaming data to provide actionable recommendations to align game-mix, table spreads, and pricing to forecasted and real-time patron demand.
Author(s)
Tangam Systems
Tangam Systems is the global leader in recommendation-driven gaming optimization software, trusted by casino gaming resorts to maximize profits in over 190+ properties across 12 countries. Tangam’s award-winning flagship software, TYM, turns data into actions to optimize spread planning, game-mix, and dynamic management for table games. In 2021, Tangam launched SODA, a platform that delivers unique insights to optimize slot floor mix, settings and placement. Merging decades of multidisciplinary experience in casino operations, artificial intelligence, software engineering, mathematics, and statistics, Tangam’s patented algorithms and visualizations are backed by exceptional business and IT support.
Media Contacts:
marketing@tangamsystems.com
www.tangamsystems.com
USA: +1 702 793 2296
CAN: +1 519 513 2417
AUS: +61 2 7255 8102
Caesars Entertainment
Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.
For more information, please visit, visit www.caesars.com/corporate.
Adrienne Prather-Marcos
Caesars Entertainment
aprathermarcos@caesars.com
702.659.3976
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What Clients Say About Us
Caesars Entertainment
Melissa Price
SVP of Corporate Gaming
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Mohegan Sun
Jeff Hamilton
President and General Manager
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Rush Street Gaming
Cliff Ehrlich
Chief Operating Officer
“TYM and SODA have demonstrated their value time and again at our properties, By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines."
Mohegan Sun
Jeff Hamilton
President and General Manager at Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Sycuan Casino Resort
Douglas Vogelei
Senior Vice President of Casino Operations
"Sycuan is dedicated to providing an enhanced gaming experience for our patrons. By deploying powerful prescriptive analytics tools such as TYM and SODA, our operations and analytics teams are able to get data-driven insights at the right times to drive value to our business."
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
The Star - Sydney
David Croft
General Manager Product & Strategy
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
Mohegan Sun
Kevin Lowry
Vice President and CFO
“We’d like to thank the exceptional team at Tangam Systems for what has been a very successful implementation that we undertook together. We immediately saw positive returns and an improved guest experience. Our team is very much looking forward to continue leveraging Tangam and all it has to offer from a floor optimization standpoint.”
What Clients Say About Us
Caesars Entertainment
“[Tangam’s] real-time data gives us a deeper insight that allows us to quickly adjust to customer needs, while also establishing new business goals and tracking the success of our strategy.”
Melissa Price
SVP of Corporate Gaming
Mohegan Sun
“Reporting alone doesn't provide answers. We chose SODA for its highly differentiated offering that provides a clear set of actionable recommendations, which maximize gaming performance and the guest experience.”
Jeff Hamilton
President and General Manager
Rush Street Gaming
“TYM and SODA have demonstrated their value time and again at our properties, By scaling their deployment across our entire portfolio, we are ensuring that all our casinos benefit from the same level of optimization and actionable insights that have already proven successful at Rivers Casino Philadelphia and Rivers Casino Des Plaines."
Cliff Ehrlich
Chief Operating Officer
Mohegan Sun
"Extending our partnership with Tangam to our full gaming operation, including tables and slots, was a no-brainer given Tangam's proven track record of business support."
Jeff Hamilton
President and General Manager at Mohegan Sun
Sycuan Casino Resort
"Sycuan is dedicated to providing an enhanced gaming experience for our patrons. By deploying powerful prescriptive analytics tools such as TYM and SODA, our operations and analytics teams are able to get data-driven insights at the right times to drive value to our business."
Douglas Vogelei
Senior Vice President of Casino Operations
The Star - Sydney
“Due to our ongoing success with Tangam at Sydney, we’re able to deliver the right product at the right time, leading to improvements in efficiency, transparency, decision-making and our bottom line.”
David Croft
General Manager Product & Strategy
Mohegan Sun
“We’d like to thank the exceptional team at Tangam Systems for what has been a very successful implementation that we undertook together. We immediately saw positive returns and an improved guest experience. Our team is very much looking forward to continue leveraging Tangam and all it has to offer from a floor optimization standpoint.”
Kevin Lowry
Vice President and CFO
