Sands Resort in Bethlehem adopts Tangam's Table Games Yield Management Software

Waterloo, Canada; January 3, 2018 – Tangam Systems, the global leader in table games optimization software, announced the successful deployment of its award-winning Table Games Yield Management (TYM) software at Sands Casino Resort in Bethlehem, Pennsylvania.

TYM is now running across all table games with the goal of aligning table game mix, staffing, spreads, and pricing to actual patron demand. With the increased visibility, Sands Bethlehem can harness TYM’s analytics engine to ensure the right table games are available to patrons at the right time and price point.

“Our priority at Sands Bethlehem is to provide an exceptional experience for our guests,” stated Dennis Dougherty, Vice President of Property Strategy & Optimization at Sands Bethlehem. “Unlike traditional reporting tools, TYM generates insights when there is a chance to act on them. Combine that with transparency into all levels of our table games operations, and it is easy to see why TYM positively impacts the decisions on the gaming floor – both in form of better customer service and improved performance.”

“We’re excited to expand our relationship with Las Vegas Sands to their Bethlehem Operations,” stated Ari Mizrachi, VP of Operations Optimization at Tangam. “Sands Bethlehem is at the forefront of innovation in the Pennsylvania gaming market and the progressive leadership continues to strive to surpass their patron expectations. TYM helps achieve this by marrying deep insights to actionable recommendations.”

“As more data becomes available to table games operators, there is a tendency to generate more reports. However, data is only useful when it is translated into clear actions and supported by a process to improve decision-making. TYM delivers on both those counts and it is no wonder that smart operators like Bethlehem Sands are able to leverage it to improve customer experience and, with it, profits,” added Varun Nayak, SVP Gaming Strategy at Tangam.

Tangam’s flagship software, TYM, is the world’s first, and only, table games yield management solution that automatically analyzes gaming data to provide actionable recommendations to align game mix, table spreads, and pricing to actual patron demand with intuitive visualizations and predictive analytics support the decisions.